What is Synetix SmartSite?

A custom website for law and accounting firms that tests versions of itself. It tries different headlines, layouts and calls to action, keeps the version that brings in more of the action you picked, and shows each kind of visitor the version that wins for them. It comes with a light CRM and a mobile app for the leads it brings in.

How much does it cost?

Core is $699 a month, Growth is $1,199 a month, Scale is $1,999 a month. The design is included and there is no setup fee. The minimum term is 12 months.

Does a higher band find a winner faster?

No. How fast a test finds a winner depends on how many visitors your site gets, and no band changes that. The bands differ in how many tests run at once, how many goals are scored, and how often we review the results with you.

Why do I need 1,000 visitors a month?

A test needs enough visitors on each version to tell a real win from luck. Below about 1,000 visitors a month, one test can take a season to call, and the site would barely change in a year. We would rather tell you that before you sign.

Will the site publish text that breaks bar or CPA rules?

Each new version is checked before it goes live: no promised results, no "expert" or "specialist" unless the lawyer is certified, "CPA" only for licensed people and firms, and the disclaimers your state requires. A version that fails the check waits for a person to review it.

Do I have to use the CRM?

Every band includes it. You can use it as your only lead list, or connect it to the tools your firm already uses and work from those.

AI website optimization

Synetix SmartSite: a website that tests itself and keeps what brings in work.

For law and accounting firms. Your site tries new versions of its own pages and keeps the ones that bring in more consultations. More clients from the traffic you already have, and every lead in one place.

A self-optimizing website, built for your firm

Most firm websites stay as they were built. Synetix SmartSite keeps working after launch. It runs A/B tests on its own pages, scores each version on the one action you picked, and keeps the version that wins.

It does not stop at one winner for everyone. Visitors are grouped, and each group sees the version that wins for people like them. That is AI website personalization measured on consultations, not on clicks.

What it tests

Headlines and the first lines a visitor reads
The order and layout of a page
Calls to action: the words, the button, where it sits
Photos, proof and the questions answered up front

How it works

A testing loop that never finishes

You pick the action that counts: A consultation request, a booking, a form. Each version of a page is scored on that action and nothing else. Page views and time on site do not count.
It changes one thing: A headline, a layout, a call to action. The new version is shown to a share of visitors, and the current page stays live for the rest.
It keeps the winner: When a version wins by enough to trust, it becomes the page and the next test starts. A version that loses is dropped. Every test and its result is in your report.
Each kind of visitor gets their own winner: A visitor from a search ad, a returning visitor and a visitor on a phone do not always want the same page. The site groups visitors and keeps the version that wins for each group.

A CRM and a mobile app for every lead it brings in

Every band includes a light CRM built for how a law or accounting firm handles intake. It is where the site learns which leads were worth having.

Every lead in one place: Each form and booking lands in the CRM with the page and the source it came from. Nothing lives only in an inbox.
Mark what was real: Mark each lead as qualified or not, in the CRM or the mobile app. That mark is what the site learns from next.
A notification for each new lead: The mobile app tells you the moment a lead comes in, so the first reply can come while the person is still looking.
Alone, or next to your tools: Use it as your only lead list, or connect it to the tools your firm already uses. Ask us about yours before you sign.

Three bands, one product

The bands differ in how many tests run at once and how often we review the results with you. They do not differ in how fast a winner is found. That depends on your traffic, and no band changes it.

Core

$699/mo

One test always running, on the page that matters most.

Reviewed monthly

One test running at a time
One conversion goal
Monthly report on what won

Growth

$1,199/mo

Three tests at once, and a winner for each kind of visitor.

Reviewed twice a month

Three tests running at a time
Two conversion goals
Each kind of visitor sees the version that wins for them
A new landing page each quarter
Report twice a month

Scale

$1,999/mo

Every page testing, matched to every ad search.

Reviewed weekly

Tests on every page, no limit
Three conversion goals
Each kind of visitor sees the version that wins for them
A page version for each ad search (with Synetix Ads)
Two new landing pages a month
Weekly report and a call

Every band includes

Custom design, not a template · Hosting, SSL and your domain · Security patching, backups and updates · Unlimited content edits · SEO: structure, titles, schema · Light CRM for every lead, with a mobile app. No setup fee, no design fee. Minimum term 12 months. Compare every plan

Sold only to sites with 1,000+ visitors a month

A test needs enough visitors on each version to tell a real win from luck. Below about 1,000 visitors a month, a single test can take a season to call, and you would pay for a site that barely changes. So we check first, and we say no when the numbers are not there.

Near the line, tests start with big changes, because only big differences show up in a season. Small tweaks need more traffic. See the math.

Add Synetix Ads, and the site tells your ads what worked

Synetix Ads is an add-on for SmartSite clients. It manages Google search ads and Local Services Ads for a flat monthly fee. The leads you mark as qualified go back to Google, so bidding learns from clients, not from clicks. On Scale, each group of ad searches also gets its own tested version of the landing page.

How Synetix Ads works

Questions

What is Synetix SmartSite?: A custom website for law and accounting firms that tests versions of itself. It tries different headlines, layouts and calls to action, keeps the version that brings in more of the action you picked, and shows each kind of visitor the version that wins for them. It comes with a light CRM and a mobile app for the leads it brings in.
How much does it cost?: Core is $699 a month, Growth is $1,199 a month, Scale is $1,999 a month. The design is included and there is no setup fee. The minimum term is 12 months.
Does a higher band find a winner faster?: No. How fast a test finds a winner depends on how many visitors your site gets, and no band changes that. The bands differ in how many tests run at once, how many goals are scored, and how often we review the results with you.
Why do I need 1,000 visitors a month?: A test needs enough visitors on each version to tell a real win from luck. Below about 1,000 visitors a month, one test can take a season to call, and the site would barely change in a year. We would rather tell you that before you sign.
Will the site publish text that breaks bar or CPA rules?: Each new version is checked before it goes live: no promised results, no "expert" or "specialist" unless the lawyer is certified, "CPA" only for licensed people and firms, and the disclaimers your state requires. A version that fails the check waits for a person to review it.
Do I have to use the CRM?: Every band includes it. You can use it as your only lead list, or connect it to the tools your firm already uses and work from those.
Can I add Google Ads management?: Yes. Synetix Ads is an add-on for SmartSite clients. It manages Google search ads and Local Services Ads for a flat monthly fee, and bids on the leads you marked as qualified.

Check if your firm qualifies

A few questions about your firm and your traffic. If the numbers are not there yet, you hear it now, not after you sign.

Check if you qualify Ask a question