Synetix Systems

FindLaw alternative · Law firms

Websites tied to a legal directory, against a site that tests itself.

FindLaw sells marketing to law firms: website packages, local SEO, legal directory advertising, pay-per-click ads, Super Lawyers, social media, content, client intake, and ratings and reviews. Its INSIGHT dashboard reports on the program.

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Facts on FindLaw last checked

Who should choose FindLaw, and who should not choose us

FindLaw is a good fit when

  • You want a listing in the FindLaw Lawyer Directory and a website from the same vendor.
  • You want Super Lawyers, content and social media in one program.
  • You want a managed program with an account manager, priced to your firm.
  • You want PPC on Bing and Yahoo as well as Google.

Synetix SmartSite is not for you when

  • Your site gets fewer than 1,000 visitors a month. SmartSite needs that traffic to finish a test in a useful time, so we do not sell it below that.
  • You need a month-to-month site. SmartSite has a 12-month term.
  • You want one agency for every channel, including video and social media.

Where Synetix SmartSite differs

  • 01Published pricesSmartSite is $699 to $1,999 a month. FindLaw prices each program to the client, so a quote is the only way to compare.
  • 02The site tests itselfSmartSite tries new versions of headlines, layouts and calls to action, and keeps the one that brings in more consultations from the traffic you already have.
  • 03A CRM and app for the leadsEach lead is stored with its source. The app tells you about it at once, and you mark it qualified or not.
  • 04A flat ad fee, and your own ad accountSynetix Ads is $349 to $1,199 a month, set by the cap you choose. You own the Google Ads account.

FindLaw and Synetix SmartSite, side by side

Each FindLaw entry comes from FindLaw’s own public pages, cited below. Where a fact is not on those pages, the cell says so. Ask FindLaw for a quote to fill it in.

FindLaw compared with Synetix SmartSite and Synetix Ads
 FindLawSynetix
What they sellWebsite packages (Website 100, 200 and 300), local SEO, legal directory advertising, PPC, Super Lawyers, social media, content, client intake, and ratings and reviews.[2][3]Synetix SmartSite: a custom website that tests its own pages, with a light CRM and a mobile app. Synetix Ads: Google Ads and Local Services Ads management, as an add-on.
Built forLaw firms and legal service providers.[1]Law firms and CPA / accounting firms with 1,000+ website visitors a month.
Website priceNot published$699 to $1,999 a month, in 3 bands. No setup fee, no design fee.
Contract termNot published12 months for SmartSite. 3 months for Synetix Ads.
If you leaveIf the contract ends, you have the rights to your site content, and it can be sent to you for reuse. The FAQ does not say who owns the domain.[1]You own the custom work made for you, once it is paid for. Our own tools, such as the testing engine, the CRM and the app, stay with us. Terms
Conversion testing on the siteNot publishedA/B tests on headlines, layouts and calls to action. The site keeps the version that brings in more of the one action you pick. Growth and Scale keep a winner for each kind of visitor.
Lead handlingA client intake service, and the INSIGHT performance dashboard.[2]A light CRM stores each form and booking lead with its source. The mobile app tells you about each new lead, and you mark it qualified or not.
Google Ads and Local Services AdsPPC on Google, Yahoo and Bing, run by Google Ads–certified strategists, with landing pages added to your site. Local Services Ads too.[4]Synetix Ads manages Google search ads and Local Services Ads. Qualified leads from the CRM go back to Google as conversions, so bidding learns from real clients.
Ad management feeNot publishedFlat: $349 to $1,199 a month, set by the budget cap you choose, not by what is spent. Over $25,000, quoted. Minimum budget $1,000 a month.
Google Ads accountNot publishedYou own it. You link it to our manager account and can remove the link at any time.

Sources

  1. [1]FindLaw, lawyer marketing FAQ, checked .
  2. [2]FindLaw, law firm marketing services, checked .
  3. [3]FindLaw, website packages, checked .
  4. [4]FindLaw, PPC for lawyers, checked .

FindLaw is a trademark of its owner. Synetix Systems is not affiliated with FindLaw. Prices and terms change; check with FindLaw before you decide.

Questions about switching from FindLaw

Is Synetix Systems part of FindLaw?
No. FindLaw is a trademark of its owner. Synetix Systems is not affiliated with FindLaw, and this page is our own comparison, made from FindLaw’s public pages on 2026-10-08.
How does Synetix SmartSite pricing compare with FindLaw?
FindLaw does not publish prices. Its FAQ says services are customized for each client. Synetix SmartSite is $699 to $1,999 a month, in 3 published bands, with a 12-month term. Synetix Ads is a flat $349 to $1,199 a month, set by your budget cap. Your ad spend goes to Google directly.
What happens to my content if I leave FindLaw?
FindLaw’s FAQ says that if your contract ends, you have the rights to your site content and it can be sent to you for reuse. Ask your account manager about the domain and your dates. We can move that content into a new SmartSite build.
Do I lose my FindLaw directory listing if I switch websites?
That depends on your FindLaw contract, so ask them. The directory and the website are separate services on FindLaw’s list. Synetix does not sell directory listings.

Other comparisons

See if your site has the traffic to test

A few questions about your firm and your site. If SmartSite will not pay for itself, the answer says so.

Check if you qualifyHow Synetix SmartSite works