Synetix SystemsSynetix Ads for Local Services Ads
Local Services Ads, managed for a flat fee.
For law and accounting firms on Synetix SmartSite. Synetix Ads runs your Local Services Ads and your search ads under one budget cap. The fee does not go up when your spend does.
Local Services Ads and search ads are not the same thing
Local Services Ads show above the search ads, with your reviews and the Google Screened badge for firms that pass Google’s checks. They take the searcher to a call or a message, not to your site.
| Topic | Local Services Ads | Search ads |
|---|---|---|
| Where it shows | Above the search ads, with your reviews and a Google Screened badge | In the ad slots, with your headline and a link to your site |
| What you pay for | A lead: a call, message or booking | A click to your site |
| Who qualifies | Firms that pass Google’s screening, in the categories and areas Google offers | Any firm that follows Google’s ad policies |
| What you control | Budget, bidding, service areas and categories | Keywords, ad text, landing pages, budget and bidding |
How it works
You set up the profile once. We run the rest.
What Synetix Ads does
- Set and change your Local Services budget, inside the monthly cap you set
- Choose the bidding: a set price per lead for each category, or Maximize Conversions
- Pause and resume the campaign when your intake is full or opens again
- Read each lead the campaign brings in, next to the leads from your site
- Send lead feedback to Google, so it knows which leads were real
What you do, in Google’s dashboard
- Create your Local Services profile in Google’s dashboard
- Complete Google’s screening and license checks
- Pick your service categories and areas, and keep your hours current
- Answer the calls and messages the ads bring in
Google does not let a manager create or edit a Local Services profile through its API. These steps are yours, and most of them happen once.
Both, under one budget cap
Run apart, Local Services Ads and search ads compete for the same budget with no one comparing them. Run together, every lead from both lands in the SmartSite CRM, you mark which ones were real, and the cost of each qualified lead is measured the same way for both.
Each week, budget moves toward whichever brings in qualified leads at the lower cost. It never goes above the monthly cap you set. How Synetix Ads manages search ads
One fee, set by the cap, for both kinds of ads
Local Services spend counts toward the same monthly cap as your search ads. The cap sets the fee. Ad spend is paid to Google directly. Minimum budget $1,000 a month, minimum term 3 months.
Starter
$349/mo
$1,000 – $3,000 monthly budget
Growth
$699/mo
$3,000 – $10,000 monthly budget
Scale
$1,199/mo
$10,000 – $25,000 monthly budget
Enterprise
Quoted
Over $25,000 monthly budget
Questions
- What does Synetix Ads do for Local Services Ads?
- It sets the budget and the bidding, pauses and resumes the campaign, reads the leads it brings in, and sends lead feedback to Google. It does all of this through the Google Ads API, on the account you own.
- What do I have to set up myself?
- Your Local Services profile and Google’s screening. Google does not let a manager create the profile or change it through the API, so you do this once in Google’s own Local Services dashboard. After that, we manage the budget and bidding.
- Should a law firm run Local Services Ads or search ads?
- Often both. Local Services Ads charge for a lead and show your reviews at the top of the page. Search ads charge for a click and send the visitor to your own site, where SmartSite can test the page. One budget cap across both lets the spend go to whichever brings in qualified leads at the lower cost.
- How much does it cost?
- The same flat fee as Synetix Ads for search, set by your monthly ad budget cap: Starter ($1,000 – $3,000 budget) $349 a month, Growth ($3,000 – $10,000 budget) $699 a month, Scale ($10,000 – $25,000 budget) $1,199 a month, Enterprise (Over $25,000 budget) quoted. Local Services spend counts toward the cap. The minimum budget is $1,000 a month and the minimum term is 3 months. Ad spend is paid to Google directly.
- Can you get my firm Google Screened?
- No one but Google decides that. Google runs the background and license checks. We can tell you what the process asks for, but the screening is between your firm and Google.
- Can I buy this without a SmartSite?
- No. Synetix Ads is an add-on for Synetix SmartSite clients. The CRM is where you mark which leads were real, and that is what the bidding learns from.
Starts with a SmartSite
Synetix Ads is an add-on for Synetix SmartSite, because the CRM is where it learns which leads were worth paying for. Check if your firm qualifies first.