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Sierra Interactive alternatives for brokerages

Sierra Interactive sells a real estate CRM, IDX websites and ad management to agents and teams in the US and Canada. Its three packages bundle the CRM and website by team size. Google and Facebook ad management is a separate add-on.

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Facts on Sierra Interactive last checked

Who should choose Sierra Interactive, and who should not choose us

Sierra Interactive is a good fit when

  • You want IDX listing search in the plan price. Every Sierra package includes one MLS feed. With Synetix, you pay the MLS feed fee to the MLS.
  • You run a team and want lead routing, a dialer and agent reporting in the same system as the site.
  • You want seller lead sites and single property sites from the same vendor.
  • You want Facebook ads, such as listing retargeting, managed with your Google ads.

Synetix is not for you when

  • You are a single agent. We sell to the brokerage, and agents get their sites through it.
  • You want a site you build and edit yourself.
  • You want one agency for every channel, including video and social media.

Where Synetix differs from Sierra Interactive

  • 01A site and card for every agentEach agent gets a site and a digital business card from the brokerage. Their leads come into the same CRM, so the broker sees every lead.
  • 02We do the MLS paperworkWe do the MLS vendor paperwork and the display rules for you. Live with your MLS feed within 30 days of signing, or your first month is free.
  • 03A flat ad fee, as an add-onAd management is an optional add-on with a flat monthly fee, not a share of your spend.
  • 04Your ad account stays yoursAd management is an add-on. You own the Google Ads account and can remove our access at any time.

Sierra Interactive vs Synetix, side by side

Each Sierra Interactive entry comes from Sierra Interactive’s own public pages, cited below. Where a fact is not on those pages, the cell says so. Ask Sierra Interactive for a quote to fill it in.

Sierra Interactive compared with Synetix
 Sierra InteractiveSynetix
What they sellA real estate CRM, IDX websites in five designs, seller lead and single property sites, and Google and Facebook ad management.[1][2]A brokerage website with your full MLS/IDX feed, a site and digital business card for every agent, one CRM, lead routing and interest alerts. Ad management is an optional add-on.
Built forReal estate agents and teams in the US and Canada, from solo agents to large teams.[1][2]Independent real estate brokerages with 10 to 50 agents, in Northern California first.
Website pricePaid yearly: Starter $299.95, Essential $399.95, Growth $599.95 a month. Paid monthly: $359.95, $474.95, $724.95, plus a $500 setup fee. Includes CRM and one MLS feed.[1]Given on a call: a setup fee, then a monthly fee. You pay the MLS feed fee to the MLS. Live with your MLS feed within 30 days of signing, or your first month is free.
Contract termA 12-month agreement on every package, paid yearly or monthly.[1]Set on a call.
If you leaveNot publishedYou own the custom work made for you, once it is paid for. Our own tools, such as the CRM and the app, stay with us. Terms
Lead handlingA CRM with automations, lead routing and reporting. A dialer, included on Essential and Growth. A mobile app with the dialer. Lead Engage AI nurture for $199 a month.[1]One CRM for the brokerage. Each inquiry goes to the right agent, with its source. An agent gets an alert when a known client looks at a listing.
Ad managementGoogle search, Google display, Facebook and Instagram campaigns, with leads sent to the Sierra CRM or other CRMs.[3][1]An optional add-on after the core offer: Google search ads and Local Services Ads.
Ad management feeGoogle PPC: 10% of spend a month, with a $500 minimum monthly spend. Facebook: $75 or $200 a month, plus a $125 setup fee.[1]A flat monthly fee, set on a call. Your ad spend goes to Google directly.
Ad accountNot publishedYou own it. You link it to our manager account and can remove the link at any time.

Sources

  1. [1]Sierra Interactive, pricing, checked .
  2. [2]Sierra Interactive, real estate websites, checked .
  3. [3]Sierra Interactive, ad management, checked .

Sierra Interactive is a trademark of its owner. Synetix Systems is not affiliated with Sierra Interactive. Prices and terms change. Check with Sierra Interactive before you decide.

Questions about switching from Sierra Interactive

Is Synetix Systems part of Sierra Interactive?
No. Sierra Interactive is a trademark of its owner. Synetix Systems is not affiliated with Sierra Interactive, and this page is our own comparison, made from Sierra Interactive’s public pages on 2026-11-04.
How does Synetix pricing compare with Sierra Interactive?
Sierra Interactive publishes packages from $299.95 to $724.95 a month on a 12-month agreement. Google ad management is 10% of spend. Synetix gives the price on a call: a setup fee, then a monthly fee. You pay the MLS feed fee to the MLS. Ad management is an add-on, and your ad spend goes to Google directly.
Does Synetix include IDX listing search?
Yes. The brokerage site carries your full MLS/IDX feed, and we do the MLS vendor paperwork and the display rules. You pay the MLS feed fee, which depends on your MLS. Every Sierra Interactive package includes one MLS feed.
How is a flat ad fee different from a percentage fee?
Sierra charges 10% of Google ad spend. With a percentage fee, the fee rises when spend rises. Synetix ad management is an add-on with a flat monthly fee, so cutting waste never raises or lowers our fee.

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