Lofty alternatives for brokerages
Lofty sells an AI-powered real estate platform to agents, teams, brokers and lenders. It combines a CRM, IDX websites, marketing automation and AI agents. It also runs ads for you on Google, Microsoft and Facebook and Instagram, and manages Google Local Services Ads. The old chime.me address now opens lofty.com.
Who should choose Lofty, and who should not choose us
Lofty is a good fit when
- You want IDX listing search in the plan price. Every Lofty plan includes an IDX website. With Synetix, you pay the MLS feed fee to the MLS.
- Your CRM is the center of your business, and you want the website to be part of it.
- You run a team or brokerage and need lead routing, team management and white label options.
- You want ads on Microsoft and Facebook and Instagram as well as Google, from one vendor.
Synetix is not for you when
- You are a single agent. We sell to the brokerage, and agents get their sites through it.
- You want a site you build and edit yourself.
- You want one agency for every channel, including video and social media.
Where Synetix differs from Lofty
- 01A site and card for every agentEach agent gets a site and a digital business card from the brokerage. Their leads come into the same CRM, so the broker sees every lead.
- 02We do the MLS paperworkWe do the MLS vendor paperwork and the display rules for you. Live with your MLS feed within 30 days of signing, or your first month is free.
- 03Interest alerts for the listing agentAn agent gets an alert when a known client looks at a listing, so the call happens while interest is high.
- 04Your ad account stays yoursAd management is an add-on. You own the Google Ads account and can remove our access at any time.
Lofty vs Synetix, side by side
Each Lofty entry comes from Lofty’s own public pages, cited below. Where a fact is not on those pages, the cell says so. Ask Lofty for a quote to fill it in.
| Lofty | Synetix | |
|---|---|---|
| What they sell | An AI CRM, IDX and hyperlocal websites, a dialer, marketing automation, AI agents, transaction management, mobile apps, and managed ads and Local Services Ads.[1][3][4] | A brokerage website with your full MLS/IDX feed, a site and digital business card for every agent, one CRM, lead routing and interest alerts. Ad management is an optional add-on. |
| Built for | Real estate agents, teams, brokers and lenders.[1][2] | Independent real estate brokerages with 10 to 50 agents, in Northern California first. |
| Website price | Not published | Given on a call: a setup fee, then a monthly fee. You pay the MLS feed fee to the MLS. Live with your MLS feed within 30 days of signing, or your first month is free. |
| Contract term | Not published | Set on a call. |
| If you leave | Not published | You own the custom work made for you, once it is paid for. Our own tools, such as the CRM and the app, stay with us. Terms |
| Lead handling | An AI CRM with lead scoring and a mobile app. The AI Sales Agent sends a follow-up to each new ad lead within seconds.[1][3] | One CRM for the brokerage. Each inquiry goes to the right agent, with its source. An agent gets an alert when a known client looks at a listing. |
| Ad management | Managed Google, Microsoft (Bing) and Facebook and Instagram ads. Local Services Ads, with help on Google Screened checks and call disputes.[3][4] | An optional add-on after the core offer: Google search ads and Local Services Ads. |
| Ad management fee | Lead generation ads need a 20% ad management fee. Branding ads need a 15% ad management fee.[1] | A flat monthly fee, set on a call. Your ad spend goes to Google directly. |
| Ad account | Not published | You own it. You link it to our manager account and can remove the link at any time. |
Sources
- [1]Lofty, pricing and packages, checked .
- [2]Lofty, about, checked .
- [3]Lofty, multi-channel advertising, checked .
- [4]Lofty, Google Local Services Ads, checked .
Lofty is a trademark of its owner. Synetix Systems is not affiliated with Lofty. Prices and terms change. Check with Lofty before you decide.
Questions about switching from Lofty
- Is Synetix Systems part of Lofty?
- No. Lofty is a trademark of its owner. Synetix Systems is not affiliated with Lofty, and this page is our own comparison, made from Lofty’s public pages on 2026-11-04.
- How does Synetix pricing compare with Lofty?
- Lofty does not publish platform prices. Its pricing page says the price depends on package, seats, upgrades and lead generation programs. Synetix gives the price on a call: a setup fee, then a monthly fee. You pay the MLS feed fee to the MLS. Ad management is an add-on, and your ad spend goes to Google directly.
- Does Synetix include IDX listing search?
- Yes. The brokerage site carries your full MLS/IDX feed, and we do the MLS vendor paperwork and the display rules. You pay the MLS feed fee, which depends on your MLS. Lofty includes an IDX website in its plans.
- Is Lofty the same company as Chime?
- The chime.me address now opens lofty.com. Ask Lofty about your own account and contract. Synetix Systems is not affiliated with either.
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Start with free cards for every agent
We make a digital business card for each agent in your office, at no cost. Then we talk about the brokerage site and your MLS feed.