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AgentFire alternatives for brokerages

AgentFire sells real estate websites to agents, teams and brokerages. You pick a design package, a monthly plan and add-ons. IDX is included with every site. AgentFire Ads is a separate paid advertising service, run by its partner Asterisk Marketing.

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Facts on AgentFire last checked

Who should choose AgentFire, and who should not choose us

AgentFire is a good fit when

  • You want IDX listing search in the plan price. AgentFire includes built-in IDX with every website. With Synetix, you pay the MLS feed fee to the MLS.
  • You want published prices and no long-term contract on the website.
  • You already use a CRM such as Follow Up Boss or Lofty, and want the site to feed it.
  • You are a single agent, not a brokerage.

Synetix is not for you when

  • You are a single agent. We sell to the brokerage, and agents get their sites through it.
  • You want a site you build and edit yourself.
  • You want one agency for every channel, including video and social media.

Where Synetix differs from AgentFire

  • 01A site and card for every agentEach agent gets a site and a digital business card from the brokerage. Their leads come into the same CRM, so the broker sees every lead.
  • 02We do the MLS paperworkWe do the MLS vendor paperwork and the display rules for you. Live with your MLS feed within 30 days of signing, or your first month is free.
  • 03One CRM for the brokerageThe CRM comes with the site. Each lead is stored with its source and goes to the right agent.

AgentFire vs Synetix, side by side

Each AgentFire entry comes from AgentFire’s own public pages, cited below. Where a fact is not on those pages, the cell says so. Ask AgentFire for a quote to fill it in.

AgentFire compared with Synetix
 AgentFireSynetix
What they sellReal estate websites with built-in IDX, in three design packages, plus monthly plans, add-ons such as maps and branding, and AgentFire Ads.[1]A brokerage website with your full MLS/IDX feed, a site and digital business card for every agent, one CRM, lead routing and interest alerts. Ad management is an optional add-on.
Built forReal estate agents, teams and brokerages.[1]Independent real estate brokerages with 10 to 50 agents, in Northern California first.
Website priceSetup: Ignite $800, Custom $2,750, Firebrand $6,500. Monthly: Pro $165 or Plus $215. MLS pass-through fees are extra.[1]Given on a call: a setup fee, then a monthly fee. You pay the MLS feed fee to the MLS. Live with your MLS feed within 30 days of signing, or your first month is free.
Contract termNo long-term contract for the website. AgentFire Ads has a six-month commitment, then runs month to month.[1][3]Set on a call.
If you leaveYour original content, photos and videos stay yours. The AgentFire design, technology and features cannot be moved, so the full site cannot be exported.[1]You own the custom work made for you, once it is paid for. Our own tools, such as the CRM and the app, stay with us. Terms
Lead handlingA Lead Manager in the dashboard, open house sign-in pages, and links to CRMs such as Follow Up Boss and Lofty.[1][2]One CRM for the brokerage. Each inquiry goes to the right agent, with its source. An agent gets an alert when a known client looks at a listing.
Ad managementAgentFire Ads: Google search ads, Local Services Ads, display remarketing and paid social retargeting, run by Asterisk Marketing.[3]An optional add-on after the core offer: Google search ads and Local Services Ads.
Ad management feeThe greater of $500 a month or 15% of monthly ad spend, plus one-time setup fees, unless the order form says otherwise.[3]A flat monthly fee, set on a call. Your ad spend goes to Google directly.
Ad accountAd accounts are in your name and you own them. AgentFire’s manager access is removed when the service ends.[3]You own it. You link it to our manager account and can remove the link at any time.

Sources

  1. [1]AgentFire, pricing, checked .
  2. [2]AgentFire, platform tour, checked .
  3. [3]AgentFire Ads, terms of service, checked .

AgentFire is a trademark of its owner. Synetix Systems is not affiliated with AgentFire. Prices and terms change. Check with AgentFire before you decide.

Questions about switching from AgentFire

Is Synetix Systems part of AgentFire?
No. AgentFire is a trademark of its owner. Synetix Systems is not affiliated with AgentFire, and this page is our own comparison, made from AgentFire’s public pages on 2026-11-04.
How does Synetix pricing compare with AgentFire?
AgentFire publishes setup fees from $800 to $6,500 and monthly plans of $165 or $215. AgentFire Ads costs the greater of $500 a month or 15% of ad spend. Synetix gives the price on a call: a setup fee, then a monthly fee. You pay the MLS feed fee to the MLS. Ad management is an add-on, and your ad spend goes to Google directly.
Does Synetix include IDX listing search?
Yes. The brokerage site carries your full MLS/IDX feed, and we do the MLS vendor paperwork and the display rules. You pay the MLS feed fee, which depends on your MLS. AgentFire includes built-in IDX with every website and lists MLS pass-through fees as extra.
Can I take my AgentFire site with me?
AgentFire’s FAQ says your original content, photos and videos stay yours, but the site itself cannot be exported. Licensed images need a separate license. We can move your own content into the new brokerage site.

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