Synetix
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Placester alternatives for brokerages

Placester sells a real estate website builder to agents, teams and brokers. Its plans include an AI website builder, IDX listing search, a CRM with email, and live chat. It also sells setup services, a Do It For Me edit service, and content and social automation.

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Facts on Placester last checked

Who should choose Placester, and who should not choose us

Placester is a good fit when

  • You want a low monthly price. Placester agent plans start at $59 a month.
  • You want IDX listing search in the plan price. Placester connects your site to your MLS for $25 a month per MLS. With Synetix, you pay the MLS feed fee to the MLS.
  • You want to build and edit the site yourself, with AI and a no-code editor.
  • You are a single agent, not a brokerage.

Synetix is not for you when

  • You are a single agent. We sell to the brokerage, and agents get their sites through it.
  • You want a site you build and edit yourself.
  • You want one agency for every channel, including video and social media.

Where Synetix differs from Placester

  • 01Done for youWe build the brokerage site and every agent site. You do not have to build or edit them yourself.
  • 02A site and card for every agentEach agent gets a site and a digital business card from the brokerage. Their leads come into the same CRM, so the broker sees every lead.
  • 03We do the MLS paperworkWe do the MLS vendor paperwork and the display rules for you. Live with your MLS feed within 30 days of signing, or your first month is free.

Placester vs Synetix, side by side

Each Placester entry comes from Placester’s own public pages, cited below. Where a fact is not on those pages, the cell says so. Ask Placester for a quote to fill it in.

Placester compared with Synetix
 PlacesterSynetix
What they sellAn AI website builder with IDX, a CRM with email, live chat, a mobile app, setup services, a Do It For Me edit service, and content and social automation.[1]A brokerage website with your full MLS/IDX feed, a site and digital business card for every agent, one CRM, lead routing and interest alerts. Ad management is an optional add-on.
Built forReal estate agents, teams and brokers.[1]Independent real estate brokerages with 10 to 50 agents, in Northern California first.
Website priceAgents: $59, $79 or $129 a month. Team: $199. Brokers: $399 or $599. Annual billing saves 20%. IDX is $25 a month per MLS. 14-day free trial.[1]Given on a call: a setup fee, then a monthly fee. You pay the MLS feed fee to the MLS. Live with your MLS feed within 30 days of signing, or your first month is free.
Contract termNo contract. You can cancel at any time. Monthly plans end on the last billing day. Annual plans run to the end of the paid period, with no refund.[1]Set on a call.
If you leavePlacester owns the service. You own paid Creative Services deliverables, apart from Placester’s own IP. Closing an account may destroy its content.[2]You own the custom work made for you, once it is paid for. Our own tools, such as the CRM and the app, stay with us. Terms
Lead handlingA CRM with lead activity, saved searches, lead scoring and email campaigns. Live chat with a mobile app. Links to Follow Up Boss, Cloze and Rechat.[1]One CRM for the brokerage. Each inquiry goes to the right agent, with its source. An agent gets an alert when a known client looks at a listing.
Ad managementThe pricing page lists no ad management service. Plans include Google and Facebook tracking codes and property landing pages made for running ads.[1]An optional add-on after the core offer: Google search ads and Local Services Ads.
Ad management feeNot publishedA flat monthly fee, set on a call. Your ad spend goes to Google directly.
Ad accountNot publishedYou own it. You link it to our manager account and can remove the link at any time.

Sources

  1. [1]Placester, pricing, checked .
  2. [2]Placester, terms of service, checked .

Placester is a trademark of its owner. Synetix Systems is not affiliated with Placester. Prices and terms change. Check with Placester before you decide.

Questions about switching from Placester

Is Synetix Systems part of Placester?
No. Placester is a trademark of its owner. Synetix Systems is not affiliated with Placester, and this page is our own comparison, made from Placester’s public pages on 2026-11-04.
How does Synetix pricing compare with Placester?
Placester publishes plans from $59 to $599 a month, with no contract, plus $25 a month per MLS for IDX. Synetix gives the price on a call: a setup fee, then a monthly fee. You pay the MLS feed fee to the MLS. Ad management is an add-on, and your ad spend goes to Google directly.
Does Synetix include IDX listing search?
Yes. The brokerage site carries your full MLS/IDX feed, and we do the MLS vendor paperwork and the display rules. You pay the MLS feed fee, which depends on your MLS. Placester includes IDX on every plan for a $25 monthly fee per MLS.
Why would a brokerage choose Synetix over Placester?
Placester is a builder you run yourself. We build the brokerage site, give every agent a site and a card, and do the MLS paperwork. If you want to build and edit the site yourself, Placester may be the better buy.

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We make a digital business card for each agent in your office, at no cost. Then we talk about the brokerage site and your MLS feed.

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