Synetix SystemsAnswers
Questions we get asked, answered
Short, direct answers about websites, CRMs and automation for small businesses. Each one starts with the answer, then shows the working.
Why is my law firm website not getting leads?
Usually one of four things: too few of the right visitors, no clear next step, a broken or slow contact path, or leads nobody answers. Check them in that order.
How many leads should an accounting firm website get?
No reliable benchmark exists. Multiply relevant monthly visitors by the share who contact you, then compare that to the new clients you need each month.
What is A/B testing for a small business website?
Showing two versions of a page to two random groups of visitors at the same time, counting which gets more calls or forms, and keeping the winner.
How much traffic do you need to A/B test a website?
At a 3% conversion rate, about 1,500 visitors to detect a doubling, 5,000 for a 50% lift and 28,000 for a 20% lift. Small sites should test big changes.
Why is Google Ads wasting my money?
Usually: searches you did not mean to buy, clicks outside your area, partner-site traffic, and bidding that learns from spam form fills. Each shows in your reports.
How do I stop spam leads from Google Ads?
Check the form yourself with reCAPTCHA, a honeypot and server-side validation, cut junk traffic sources, and count only real leads as conversions.
What is a good cost per lead for a law firm?
One your fee on a signed case pays for several times over. LocaliQ puts the legal average at $131.63 per lead, but practice area and city move it most.
Should I pay my Google Ads agency a percentage of spend?
It is common, often 10% to 20%, but it pays the agency more when you spend more. A flat fee removes that pull. Compare both at your real budget.
Local Services Ads or Google search ads for lawyers?
Most eligible firms should run both. Local Services Ads charge per lead and need Google Screened. Search ads charge per click and give you keyword and page control.